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“数”说“五一”:假期“出行热”折射哪些变化?

2022-05-06 09:48       网络整理

  (经济观察)“数”说“五一”:假期“出行热”折射哪些变化?

  中新社北京5月5日电 题:“数”说“五一”:假期“出行热”折射哪些变化?

  ZUOZHE LIULIANG

  今年“五一”小长假收官在即。过去数日里,中国各地民众“出行热”持续高涨,“一票难求”“一房难求”等消息屡见报端。作为中国进入常态化疫情防控阶段后的第二个“五一”假期,今年的“出行”到底有多“热”?其背后又折射了哪些值得关注的消费变化?

  “JINGPENSHI”CHUXING,2.3YIRENCIZAILUSHANG

  RUGUOSHUOQIANBUJIUDEQINGMINGXIAOZHANGJIAJINSHI“YURE”,NEIMEJINNIAN“WUYI”JIAQI,ZHONGGUOMINZHONGDECHUXINGXUQIUKEWEIZHENZHENGYINGLAILEJINGPENSHIDEBAOFA。

  JUGUANFANG5RIZUIXINCESUANSHUJUXIANSHI, ,“WUYI”JIAQI,QUANGUOGUONEILVYOUCHUYOU2.3YIRENCI,TONGBIZENGZHANG119.7%,ANKEBIKOUJINGHUIFUZHIYIQIANTONGQIDE103.2%;SHIXIANGUONEILVYOUSHOURU1132.3YIYUAN(RENMINBI,XIATONG),TONGBIZENGZHANG138.1%, ,ANKEBIKOUJINGHUIFUZHIYIQIANTONGQIDE77.0%。 LINGJUJIAQISHOURISHUJUXIANSHI,QUANGUOTIELU、GONGLU、SHUILU、MINHANGFASONGLVKEZONGLIANGYIXIANZHUHAOYUQUNIANTONGQI。

  ZAI“CHUXINGRE”DEQUDONGXIA,GUOQUSHURI,ZHONGGUOGEDIJINGQUJINGDIAN、ZHUSU、DAJIAOTONGDENGGELEILVYOUXIAOFEIJUNSHIXIANDAFUZENGZHANG。JUTONGCHENGLVXING5RIZUIXINFABUDE“WUYI”CHUXINGBAOGAOXIANSHI,JIAQIQIJIAN,DAJIAOTONG(HANJIPIAO、HUOCHEPIAO、CHECHUANPIAO)FUWURENCITONGBISHANGZHANG133%,JIUDIANYUDINGJIANYELIANGTONGBISHANGZHANG218%,PINGTAIJINGQUMENPIAOYUDINGLIANGTONGBIZENGZHANG441%。

  YUCITONGSHI,YUELAIYUEDUODEMINZHONGZOUJINDIANYINGYUANGUANYING。JUMAOYANZHUANYEBANSHUJUXIANSHI, ,JIEZHI5RI12SHI28FEN, ,“WUYI”DANGZONGPIAOFANG(HANYUSHOU)CHAO15.2715YIYUAN,CHUANGZHONGGUOYINGSHI“WUYI”DANGQIZONGPIAOFANGXINJILU, ,《NIDEHUNLI》《XUANYAZHISHANG》《MIMIFANGKE》DENGYINGPIANCHENGWEI“WUYI”QIJIANREMENYINGPIAN。

  XIAOFEISHENGJI,“XIAOZHENQINGNIAN”DINGBANBIANTIAN

  ZAIZHONGGUOXIAOFEICHIXUSHENGJIDEBEIJINGXIA,JINNIAN“WUYI”JIAQIXIAOFEIYECHENGXIANCHUZHIDEGUANZHUDEXINQUSHI。

  首先,从消费主体看,“小镇青年”成为拉动消费的新动力。支付宝平台“五一”报告显示,三线及以下城市出游消费人次占比近六成,撑起了节假日经济的半边天。并且,“这一届小镇青年”花钱更注重消费品质和文化生活享受。数据显示,他们对博物馆、剧本杀、线下演出、密室、美容业等搜索量均呈同比大幅增长。

  QICI,CONGXIAOFEINEIRONGKAN, ,“JUJIAJINGJI”CHIXUZOUQIAO。BANSUIZHEJIAZHUANGWANGJIDEDAOLAI,YOUQIJINQI,GUANFANGXINYILUN“YIJIUHUANXIN”ZHENGCECHUTAI,“WUYI”XIAOZHANGJIAYECHENGWEIYINBAOJIADIAN、JIAZHUANG、JIAJUDENGXIAOFEIDEQIJI。

  JINGDONGDASHUJUXIANSHI,JIERIQIJIAN,BEIFANGCHENGSHIDAXINGJIADIANXUQIUMENGZENG,QIZHONGCHUWEIDADIANCHENGJIAOEZENGZHANGYUESICHENG,8KDIANSHIJIYIZHIDUXIU,ZENGZHANGYUE50%;ERNANFANGSHENGFENXIAOFEIZHEZEPIANAIKONGQIJINGHUAQI、ANMOYI、KAFEIJI、GAODUANDIANCHUIFENGDENGTISHENGSHENGHUOPINZHIDEDIANQI。

  此外,从出行目的地看,“五一”期间,除了网红城市,乡村美景也备受青睐,县域消费同样火热。支付宝数据显示, ,河南、浙江、江西、湖南、安徽等地县城榜上有名。与此同时,红色旅游也成为年轻游客的旅游消费新风尚。同程旅行数据显示,红色旅游人群中,整体40岁以下人群占比达89.1%。

  ERCONGCHUXINGFANGSHIKAN,YIHAICHUXINGYANJIUYUANYANJIUYUANBIAOSHI,CHULECHUANTONGDECHUXINGFANGSHI,SUIZHEFANGYIGONGZUODECHANGTAIHUA、CHANGGUIHUA,XIANGDUISIMI、ANQUANDEZIJIAYOUYIJINGCHENGWEIMINZHONGLVYOUFANGSHIDEZHUYAOXUANZE, ,“GAOTIE+ZIJIAZUCHE”CHENGWEIXINCHAOLIU。

  “LIANGYAN”SHUJUYINGDEGUONEIWAIPUBIANGUANZHU

  “WUYI”QIJIAN,ZHONGGUOLVYOUHEXIAOFEISHICHANGDEYILIANCHUAN“LIANGYAN”SHUJUYISHOUDAOGUONEIWAIJIGOUDEPUBIANGUANZHU。

  FAXINSHEBAODAOCHENG, ,“WUYI”QIJIAN,XUDUOZHONGGUOYOUKEZAIDUODIJIANYOUWAN,JINGUANLVYOUJINGDIAN、CANGUAN、CHEZHANRENLIURUZHI, ,DANMINZHONGFANGYICUOSHIYIRANJINGRANYOUXU。ZAIYIQINGDEDAOJIBENKONGZHIDEBEIJINGXIA,ZHONGGUOMINZHONGZHENGZHUJIANHUIGUIZHENGCHANGDESHENGHUO。

  LUTOUSHEBAODAOZHICHU,“WUYI”QIJIANZHONGGUOMINZHONGCHUXINGRENCIJIZENG,ERMUQIANHAIWAIYIQINGDEYANJUNXINGSHI,YEYIWEIZHEGENGDUOZHONGGUOMINZHONGWEILAIHAIJIANGXUANZEZAIGUONEILVXING,ZHEIJIANGJIZHONGGUOJINGJIDAILAIQIANGJINGDEDUANQITIZHEN。

  PENGBOXINWENSHEBAODAOYECHENG,ZHONGGUOKANGJIYIQINGCHUQIQUDEDECHENGGONG,ZHICHENGLEZHONGGUOJINGJIDEFUSU。JINGUANJINNIANYILAI,ZHONGGUOOUYOULINGXINGYIQINGBAOFA,DANZHONGGUOKONGZHILINGXINGYIQINGDENENGLIWEIMINZHONGJIAQICHUXINGZHURULEGENGDUODEXINXIN。

  京东报告指出,一季度中国旅游经济运行好于预期,这一点从消费数据可见一斑。进入二季度,随着居民消费、出游意愿不断升温,中国经济复苏的基本面将进一步稳固。此外,“五一”期间所拉动的旅游出行和居家消费高峰,将进一步推动实体制造、商贸、旅游、航空等相关行业发展,让消费进一步成为中国经济增长的重要动力。(完)

【编辑:孙静波】